Online Casino Operator Flaunts Name on Aston Villa

16 July 2008

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16 Apr 2006

32Red is to become the second online casino operator to have its name and logo appear on Premiership football shirts after the group signed a two-year sponsorship deal with Aston Villa starting next season. The deal between the football team and the online casino group is for an undisclosed sum but is estimated at close to £1m. The business deals comes days after Mansion online casino group came very close but failed to close a mega sponsorship deal with Manchester United.

888 online casino group was the first to have its name emblazed on a major football team. Online casino gambling, which is gaining great momentum and is not restricted to the football market, comes as the Department of Culture, Media and Sport says it is "concerned" about an explosion in publicity for overseas operators. The current law allows for foreign online casino operators to inform customers of their services but are not allowed to invite them to place bids at the online casino sites.

32 Red is an online casino which is focused on the British market. It was founded four years ago and is currently traded on AIM in London. Most of the online casino's publicity budget goes on online advertisements but it does have some bill board presence around the premier football season.